adidas Runtastic, previously Runtastic, is a cellular health firm that mixes conventional health with cellular functions, social networking and parts of gamification as a logical response to the Quantified Self motion. Runtastic develops exercise tracker apps and providers equivalent to coaching logs, detailed knowledge evaluation, comparisons to different customers, and lots of extra capabilities to assist customers enhance their general health.
On 5 August 2015, adidas purchased Runtastic for €220 million ($240 million).
On 25 September 2019, the Runtastic channels had been rebranded to adidas Runtastic.
The first proprietor in historical past was Sovar. The preliminary concept was born throughout a undertaking on the University of Applied Sciences Upper Austria for monitoring sailboat races. As the goal group was too small, the founders determined to concentrate on extra fashionable sports activities, equivalent to: working, biking, or strolling. Subsequently, Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger based the corporate, Runtastic, in October 2009 in Pasching, Upper Austria.
In August 2015, it was introduced that adidas had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake Axel Springer purchased within the firm again in 2013, making Runtastic totally owned by adidas.
At the start of 2019, Runtastic turned away from its multi-app technique and targeted on growing its two most essential apps. These had been rebranded in September of the identical 12 months. The “Runtastic” app turned “adidas Running,” and the “Results” app turned “adidas Training”.
The firm gives optimized monitoring options[buzzword] for amassing, managing, and analyzing working and coaching knowledge, in addition to curated content material.
Runtastic provides two apps that monitor out of doors and indoor health actions: adidas Running and adidas Training. The firm now provides its apps in 14 languages to cowl a big a part of the worldwide market.
The broad acceptance of multi-functional cellular gadgets usually helped opinions of merchandise that make good use of all the additional performance (e.g. GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This will be seen in opinions of firm merchandise, for instance from The Verge, TechCrunch, VentureBeat, or The Next Web.
Runtastic and its merchandise have been coated in books and articles, a few of which have been listed and commented right here (APA 4th Ed.):
Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228.
Hubert Beck. (2012). Das große Buch vom Marathon – Lauftraining mit System. München: Stiebner Verlag. Page 307.
Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287.
Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44.
Stephan Verclas, & Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22.
Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.
MSN Health & Fitness
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